Shaw Robot Mascots Recall Bell’s Beavers

Summary

Shaw Communications is set to change their company’s logo and also introduce two animated robots, Bit and Bud to the public as their new mascots. Shaw, will introduce the new characters, by way of television, newspaper and other media outlets. The story of the mascots is that they are a colony of robots living in the underbelly of a television network; however, the public will only become familiar with two of them, Bit and Bud. Through Bit and Bud, the company gets the public to understand the technological side of their company.  Shaw compares their new mascots, to Frank and Gordon the Beavers from the Bell commercials in the 2005 – 2008era. They became celebrities in the advertising and promotional business, but soon became tiresome.  In a marketing poll the Beavers were either loved or hated. Shaw believes this will not happen to their mascots because these characters are not speaking on behalf of the organization, but rather, they are actually the workers.

Opinion

I have seen the commercials featuring Bit and Bud and they are cute, lovable and funny. These bots will certainly get your attention and give you a chuckling after seen the commercial. Although, I do wonder what affect these two will have on the company, and in increasing the company’s product brand.  


Questions

1 Have you ever seen the any commercials with Bit and Bud?

2 Are the Bit and Bud commercials effective?

Reference

Shaw, H. (2012, November 2). Shaw robot mascots recall bell beavers. retrieved from http://business.financialpost.com/2012/11/02/shaw-robot-mascots-recall-bells-beavers/

photo retrieved from  https://www.google.ca/search?q=shaw+communications+logo&biw=1600&bih=777&tbm=isch&tbo=u&source=univ&sa=X&ei=mQw5VKLGMoWlyASXo4CgAg&ved=0CDEQ7Ak